Influencer newsletters that send you discount codes
The best creator codes don’t always stay on TikTok or Instagram for long. Posts get buried, stories vanish after 24 hours, and some creators save their strongest codes for the people on their email list. Here are the influencer and creator newsletters we rate across the US, UK and Australia for getting deals straight to your inbox. We’ve tagged each one with where it’s based, as deals are usually aimed at shoppers there.
Why sign up to an influencer’s newsletter?
Social feeds are built for scrolling, not for finding the code you saw last Tuesday. A newsletter fixes that: the deals land in your inbox, in one place, and you can search for them when you’re ready to check out.
Some creators also use their email list for things they don’t post publicly, like their own exclusive codes, early warnings about big sales, or a round-up of everything worth buying that week.
Everyday deals newsletters
Deal Secrets by Rick Broida
Rick “The Cheapskate” Broida has written about deals for CNET, Forbes and Wired for over 15 years. His weekly newsletter rounds up deals, money-saving tips and product reviews for tens of thousands of subscribers.
Chloe’s Deal Club
Chloe shares “secret UK deals” on TikTok, and her weekly email collects them into one easy list: discount codes, freebies and money-off offers across food, beauty, gifts and everyday spending. She also negotiates some codes that are exclusive to her followers, so it’s one of the few places to find codes you won’t see elsewhere.
Best for: everyday savings and exclusive codes in the UK.
Dave & Sissy
One of TikTok’s biggest deals duos. They test products and share daily deals, and they promote a free newsletter for subscribers.
Fashion and beauty newsletters with codes
Lily Adel – “xx LA”
Lily’s Substack has a dedicated page listing her personal codes for around ten of the brands she works with, which makes it a quick place to check before you buy.
Best for: creator codes for the brands she wears.
Douceur Diaries by Sarah Clark
Stylist and former Condé Nast fashion editor Sarah Clark sends weekly curated picks and styling tips, and flags sale codes when they’re on (for example a Sephora members’ weekend code).
Best for: stylist-picked buys plus sale alerts.
Alex Eagle
Creative director Alex Eagle’s Substack covers style and British craftsmanship. Paid subscribers get an extra weekly email with exclusive discounts, mostly on her own label, Alex Eagle Studio.
Best for: fans of her brand who want member-only offers.
Family, travel and sale-event newsletters
LittleBird
LittleBird focuses on savings for family life, from theatre shows, theme parks and attractions to gifts and holidays. Their free newsletter is where they share the best offers, and they regularly post holiday codes (we’ve spotted TUI codes from them before).
Best for: days out, holidays and family spending.
Two Broke Chicks
The shopping and money podcast duo send a “sales cheat sheet” to subscribers ahead of big sale events, so you know what’s worth buying before the sale starts.
How to get the most out of influencer newsletters
- Use a separate email or a filter. Send deals newsletters to their own folder so they don’t clutter your inbox, and search it when you’re ready to buy.
- Check the date before you use a code. Creator codes are often short running. If a code is a few weeks old, check the brand’s page on our site for something newer.
- Read the small print. Many codes are for new customers, app orders or full-price items only.
- Look for “exclusive” codes. Codes a creator has negotiated just for their subscribers are usually the strongest.
- Unsubscribe freely. If a newsletter stops being useful, drop it. You can always come back.
FAQs
Are influencer newsletters free?
Most of the newsletters in this guide are free. A few, like Alex Eagle’s, offer extra perks such as exclusive discounts to paid subscribers.
Do influencers get paid when I use their code?
Usually, yes. Creators are often paid a commission when their code or link is used. It doesn’t cost you any more, and it’s how many of them can share deals for free.
Why didn’t a code from a newsletter work?
It may have expired, or it may only apply to new customers, the app or certain products. Check the terms in the email, then try the latest codes on our brand pages.
We’re not affiliated with the creators in this guide, and we don’t get paid to include them. Some links elsewhere on our site are affiliate links, so we may earn a commission at no extra cost to you.